The 20 most expensive domain names publicly reported

Around 1985, there were only six domain names registered in the world – almost four decades later, in 2021 there were 363.5 million registrations across all top-level domains.

In the midst of all these million domain names in the cyber space, which are the most expensive ones? And you’ll likely be imagining top brands like Tesla and the famous purchase of You may be wondering which domain names are behind them. Take a look at the top 20 domain name purchases publicly reported (courtesy of Wikipedia, fortunly and namecorp) in recent years to see which ones are officially the world’s most expensive: 

  1. £21.2 million
  2. £7.77 million
  3. £5.75 million
  4. £2.66 million
  5. £2.47 million
  6. £2.12 million
  7. £1.48 million
  8. £1.41 million
  9. £1.41 million
  10. £1.41 million
  11. £1.06 million
  12. £0.99 million
  13. £0.88 million
  14. £0.85 million
  15. £0.85 million
  16. £0.85 million
  17. £0.81 million
  18. £0.71 million
  19. £0.71 million
  20. £0.67 million

When planning a website, people often wonder exactly what a premium domain name is. After all, don’t all domain names work fundamentally the same way? However, some are much more valuable than others. Once you understand what makes premium domains valuable, you’ll appreciate your own need for them.

Premium Domain

A premium domain name is a high-quality domain that investors often buy and sell with the aim of making a profit. A domain is considered to be high quality if the name is shorter, regularly searched, closely associated to the actual service or industry, and typically uses a TLD such as .com, .net, or .org. Such domains are easier to spell, easier to remember, and more intuitive.

These names have a variety of qualities that allow them to outperform others in the key function of a domain, helping users find the website they’re looking for.

What makes a domain premium?

It takes a considerable amount of research to consistently assess domain names and their value accurately. Nonetheless, it’s fairly simple to consider some of the core standards for a domain name to be premium:

  • TLD – The top-level domain (TLD) is the string of characters at the end of a domain. In general, premium domain names will usually use the .com TLD or a relevant country code that suits the target audience (e.g. .uk for the United Kingdom, .us for the United States, etc.). 
  • Brevity – Any domain name needs to be concise in a practical sense that makes it more memorable. As a result, premium domain names usually consist of one to two words or two to four individual characters, like those in the top 20 domain names above.
  • Generic value – Many of the top-priced domain sales of all time dealt with domain names that had deeply generic names. For instance, consider, which sold for nearly $50 million (or ~36.2 million GBP). This kind of generic value considerably increases demand due to wide-range interest in a particular industry, and it serves to increase value in the process.
  • Contains keywords and high domain authority. SEO is one of the keys to running a successful web presence in the modern day, and domain names can help. While Google has reported it does not weigh keywords in domain names, research has found it’s generally true that domain names with keywords have an effect in search engine results pages.


Whether you’re launching a brand new website or looking for new ways to attract the interest of online customers, a great domain name is of the utmost importance. Visit to register a new domain name in just a few clicks. Price starts from just £1.99. Secure the best domain name for your business now.

Leave a Reply

Your email address will not be published. Required fields are marked *